Merchant Warehouse will be demonstrating its patent-pending BINSmart. This revolutionary technology, embedded in an exclusive IP or dial-up terminal, assesses each credit card processing to save merchants more money on their processing costs. Once a card is swiped, BINSmart identifies whether it is a debit, credit or corporate card; calculates the estimated lowest cost processing option; and then prompts for the best method to run that sale. Example: BINSmart will automatically prompt for a PIN on a debit card if it estimates that the processing cost will be lower than to run as a signature. This new savings tool is especially welcome news for both merchants and agents in these tough economic times.

Attendees of the show will also learn more about Merchant Warehouse’s newest innovation, MerchantWARE Mobile, a point-of-sale application that provides merchants with the ability to run credit and debit transactions in real time by accepting payments on their iPhone or iPod Touch. This product is ideal for any merchant in the field, be it a contractor, trade show vendor or a pizza delivery driver. A merchant only needs to sign up for a merchant account

with the company, download the application through Apple(R) or iTunes and establish a WiFi, Edge or a 3G network connection. Unlike competitive solutions, MerchantWARE Mobile is free, has no gateway fees and does not require an expensive third-party license. The solution is ideal for the mobile workforce where convenience and low costs are a necessity.

At the ETA, Merchant Warehouse is also proud to introduce yet another innovative selling tool to its suite of new offerings: a collection of award-winning point-of-sale systems that can be packaged with its merchant account deals. ISOs and agents can offer restaurants and retail establishments cutting-edge POS business management software that includes a seamless and secure payment processing application.It is so  important  for businesses to be able to process credit cards, maybe as an alternative to online paypal or whatever. With todays ever changing and fast paced world , being able to process credit cards using your mobile device  such as MerchanWare for the Blackberry   is a great marketing tool.   Also dont forget about  Merchant Warehouse credit card machines.

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